Feb
8th
Wed
8th
A tweet receives, on average, 3 seconds of attention from a follower.
“Participants looked more than a second less at tweets from frequent authors (3.74 seconds for infrequent and 2.48 seconds for frequent; p < .01). They also remembered these tweets marginally significantly less often (p = .04). These results give some evidence that when an author tweets frequently, each individual tweet risks being overshadowed, the result being that each of the author’s tweets receives less attention.”
