the midden - Site owners that incorporate Facebook Connect,...

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Site owners that incorporate Facebook Connect, Twitter sign in, etc. stand to benefit: Users spend 50 percent more time on sites when they’re logging in through social networks – that’s four more minutes with a social login than with a standard login. Gigya’s data considered the Web, mobile web, and apps.

— Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site | TechCrunch