the midden

The response to the REI Store Pickup services has surpassed all projections and has contributed to increased sales at the e-commerce sites as well as at REI’s 70 locations.

Nearly 40 percent of all the orders generated on the REI.com Web site are now delivered to the stores for pickup. And one-third of those customers who chose to pick up orders in the store purchase additional merchandise during that visit at an average order size of $90. These store sales have led to an 800 percent increase in paddling category sales and a healthy 1 percent increase in total store sales.