the midden - It’s no surprise that consumers can persuade each...

I'm a research driven ecommerce strategist & technologist. This is where I think about work.

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Things I've said & written:

Trust: The Secret Sauce In Social Commerce

Ecommerce & the Social Web: Why it matters. What you can do.

What are you doing unto others? The importance of reciprocity on the social web.

Good Search Abandonment: Delivering Content without Clicks to the Cross-channel Customer

The ways and means of widgets

Email is dead. Long live Email.

Internet Retailer

NYTimes on Online Accessibility

NYTimes on Interactive Catalogs

Harnessing Customer Influence & Emerging Interests (In a Hurry & On the Cheap)

The Big So What: The Apple iPad Enters Our Lives

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It’s no surprise that consumers can persuade each other, but it is surprising that in consumer-produced video, people are naturally exhibiting behaviors that years of research have found to be persuasive in professional television commercials. Brands are only beginning to uncover the value that lies in giving consumers their own voice on the social web.

— Joe Torpey, Director, Digital Marketing for LG Electronics USA, Inc. cited in comScore research: comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness Usually Found in Professionally Produced TV Ads