the midden - By better understanding the visitor and their...

I'm a research driven ecommerce strategist & technologist. This is where I think about work.

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Things I've said & written:

Trust: The Secret Sauce In Social Commerce

Ecommerce & the Social Web: Why it matters. What you can do.

What are you doing unto others? The importance of reciprocity on the social web.

Good Search Abandonment: Delivering Content without Clicks to the Cross-channel Customer

The ways and means of widgets

Email is dead. Long live Email.

Internet Retailer

NYTimes on Online Accessibility

NYTimes on Interactive Catalogs

Harnessing Customer Influence & Emerging Interests (In a Hurry & On the Cheap)

The Big So What: The Apple iPad Enters Our Lives

Archive

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By better understanding the visitor and their unique preferences, behavioural up-sell product suggestions leads to more clicks on upsells (10 times more clicks than cross-sells), and, most importantly, result in up to 20 times more sales and revenue.

Product Pages: Should you cross-sell or up-sell? | PredictiveIntent