December 2011
35 posts
“In October, Facebook reached more than half of the world’s global audience (55...”
– Social Networks Account for 20% of Time Spent Online - Tech Europe - WSJ
Online Holiday Sales up 15% Over 2010 →
“It was not unusual for our e-commerce clients to experience a 15%-20% drop in...”
– Jared Spool: 6 Epic Forces Battling Your Mega Menus
Volkswagen drives email open rates
The agency created 18 email designs pegged to the various models, each using a different style to evoke the image of each car. For example, the email touting the VW Beetle was brightly-colored and fun, while the one for the high-end Phaeton model was more sober and sophisticated.
The emails were intentionally designed to be too large to fit on a computer screen, which meant the reader had to...
Amazon.com quietly acquires the social shopping...
Originally known as Fridge Door, Quorus developed social shopping and marketing technologies used by retailers and brands. The technologies were designed to enable better conversations between merchants, customers and customers’ friends.
Interestingly, in a story last year on Social Times, Dougherty explained how the technology was being used by customers at Zappos (an Amazon property) to share...
Online Retailers Home In on a New Demographic -...
On eBay, the busiest time of day is from 6:30 to 10:30 in each time zone. Asked if drinking might be a factor, Steve Yankovich, vice president for mobile for eBay, said, “Absolutely.” He added: “I mean, if you think about what most people do when they get home from work in the evening, it’s decompression time. The consumer’s in a good mood.”
Nighttime shopping is growing over all....
WatchCharity Swearbox: Turning Twitter Profanity Into Famine Relief
Noah Kravitz left his former employer PhoneDog in... →
Using Google’s Data to Sell Thermometers to...
A mobile campaign by Blue Chip Marketing Worldwide, which is based in Chicago, places the ads for the thermometer within popular apps like Pandora that collect basic details about users, including their sex and whether they are parents, and can pinpoint specific demographics to receive ads.
But not all mothers will see the ad on their smartphones. Rather, the ads will be sent only to devices...
“Fundamentally, we are human beings, and the way that we most effectively and...”
– Wharton management professor Sigal Barsade in Ban Email? Mon Dieu! | Knowledge@Wharton Today
“Facebook COO Sheryl Sandberg has said Sponsored Stories are twice as likely to...”
– Facebook’s Social Ad Strategy Suffers Legal Blow | Liz Gannes, AllThingsD
“Last January, mobile was 2 percent of our sales and this holiday season, one out...”
– Steve Davis, President of Rue La La in Mobile is a bright spot for retailers this holiday season | Mobile Commerce Daily
The Future of Shopping - Harvard Business Review →
“The Internet may be altering some hard-wired male behavior, particularly among...”
– Behavioral Differences Between Men and Women Influence Shopping | Practical eCommerce
NYT: Bill Would Let Video Consumers Disclose All... →
Sales tax doesn’t change online shopping behavior... →
Eight percent of survey respondents would change their shopping behavior and about 25 percent would change retailers because of taxes.
ecommerce VC investment more than doubles
Venture capitalists … invested a record $2.39 billion in online shopping this year, according to Thomson Reuters data. That’s more than double last year’s $1.06 billion, which in turn was almost double the prior year’s investments in the sector.
Analysis: Venture capital funding doubles for online retail - baltimoresun.com
“The language of a painting is different than the language of a photograph. Most...”
– Associate Professor Alexei Efros, speaking to how improved Visual Search Technology from Carnegie Mellon hinges on data-driven uniqueness. via Press Release: Carnegie Mellon Researchers Develop Computerized Method for Finding Similar Images in Photos, Paintings, Sketches-Carnegie Mellon News -...
Introducing the Stork Diaper Messenger (strong... →