High information scent of menu options is a key factor involved in whether a menu will be used. Participants used menus with high information scent even in the presence of a prominent search function.
Our data suggest that very high menu breadth (i.e., greater than twenty items) does not decrease menu usage. In fact, using more specific categories may lead to better information scent and thus increased use of menus.” —Effects of scent and breadth on use of site-specific search on e-commerce Web sites
It is assumed in epidemic models that individuals have an equal probability of being infected every time they interact. Contrary to this we observe that the probability of infection decreases with repeated interaction.
Marketers should take heed that providing excessive incentives for customers to recommend products could backfire by weakening the credibility of the very same links they are trying to take advantage of.
With many web users using tools to block online adverts, companies must find new ways to get their message across. Software firm NuCaptcha, based in Vancouver, Canada, believes the answer lies in captchas, as they require a user’s full attention to solve.
The firm has created NuCatpcha Engage to exploit this. Instead of the traditional squiggly word that users have to decipher, the new system shows them a video advert with a short message scrolling across it. The user has to identify and retype part of the message to proceed. Companies including Electronic Arts, Wrigley and Disney have already signed up.” —Captcha adverts capture your attention - tech - 30 October 2010 - New Scientist