January 2010
38 posts
The average iPhone or iPod Touch owner uses 5 to... →
How Google Ranks Tweets →
“Don’t think of social media as a campaign. Social media lives and...”
– Mark Renshaw in The Socialized Shopper
Levi's intends to wear the pants during the Super...
The TV commercial “Men without Pants,” which will debut during the game, calls men to use their mobile devices to “Shazam,” the ad. The Shazam app identifies the song in the ad and links listeners to a branded Dockers site, where they can shop for pants, download the song or enter the promotion to win a free pair. Mobile users can download the Shazam application across devices in order to...
“One World Bank study found that in a typical developing country, a 10% increase...”
– Hillary Clinton on internet freedom, January 21 | Foreign Policy
Click Fraud Gets More Elaborate with 'Real'... →
Generation M2: Media in the Lives of 8- to...
A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access as children and teens go about their daily lives, the amount of time young people spend with entertainment media has risen dramatically, especially among minority youth. Today, 8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a...
Harnessing Customer Influence & Emerging Interests... →
Yahoo, Google Combine Social Media with Local...
Yahoo appears to be working on combining search with social media and interaction technology in an application that looks to be on a grander scale than anything currently in the market. The company received a patent last month for a contextual mobile local search application “based on social network vitality information.”
According to the U.S. Patent & Trademark Office abstract,...
“Researchers told consumers the regular and sale prices of a product, asked them...”
– via detritus.
Google's Tweet-Ranking Algorithm Rewards Popular... →
Hallmark Launches Augmented Reality Greeting Cards →
iPhone as RFID Tag & Reader: Coming Soon →
Consumers Take to Shopping by Smartphone via... →
Susan Orlean, Twitter, and the new-media pecking...
The effect of the pre-publication Tweets is impossible to quantify, but there is a sixth-sense among those involved that the build up to the story increased popularity for “The It Bird.” Jamie Leifer, a public relations representative for The New Yorker, explained that metrics on print stories aren’t tracked, but the Orlean video was the most streamed video the week “The It Bird” ran and number...
Research: 2009 SORO Profitability Report |... →
Sears launches online marketplace, opens Web to...
Shoppers can now buy goods at Sears.com from Boscov’s, Cabela’s, J.C. Penney Co., Dillard’s and other department stores and direct competitors, along with smaller, niche Web vendors.
A search for flatware, for example, retrieves listings not only for Sears’ and Kmart’s Web sites but also those of Crate & Barrel and Williams-Sonoma, CHEFS Catalog, Overstock.com,...
How Much Information? 2009 Report on American... →
“We are one of the first major retailers to sign up for Open ID. We’re...”
– Rob Harles, VP of Community for Sears in Retail Customer Experience
Vevo new user acquisition fed chiefly by YouTube... →
“It’s like we got this fantastic haircut, and people are saying,...”
– Blake Callaway, Sr VP Brand & Strategic Marketing on the success of Syfy’s rebranding initiative in AdAge
“Now imagine this (it’s not hard): Google is your go-to source for almost...”
– How Google Is Moving to ‘Own’ Mobility - Advertising Age - DigitalNext
“Researching products is still the most popular shopping-related activity on the...”
– More Smartphone Users Now Use Their Phones to Shop Online
Taco Bell Buzz Gone Bad
According to Zeta Buzz, which mines blogs, message boards and social media postings to measure buzz about a subject, Taco Bell’s buzz rating has dropped six points after launching the diet. While volume of posts increased 44%, the tone has become more negative.
Prior to launch, posts were 73% positive, putting it ahead of beloved chains like Subway, Wendy’s and Domino’s. Words...
“Operator X’s site-based reports show four of the top ten domains by [mobile]...”
– OpenWave: Mobile Web Insights Report, 6 Oct 2009 (PDF)
“Social networking profile penetration climbed from 58% of Internet users in 2008...”
– Women Warm Up to Brands on Social Sites - eMarketer
“On average, teens use more than 3,500 text messages a month and adults about...”
– Big Screen, Smart Screen, Small Screen | Nielsen Wire
