May 2009
8 posts
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Based on daily interviews of 5,000 people, BrandIndex found the age group gave Apple its highest rating in late winter, when it notched a value score of 70 on a scale of -100 to 100 (a score of zero means that people are giving equal amounts of positive and negative feedback about a brand). But its score began to fall shortly after and, despite brief rallies, hovers around 12.4 today.
Microsoft, on the other hand, has risen from near zero in early February to a value-perception score of 46.2.
” — In Mac vs. PC Battle, Microsoft Winning in Value Perception
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eBags Video Merchandising Results
138% higher conversion rates on product detail pages when a customer clicks on the video
Significant increase in time on site (measure of engagement)
Reduced customer complaints. When eBags received a complaint on a product the customer confused about how to assemble, the designer created video the next day. Now eBags emails that video to each one that receives that product.
— Adventures in Ecommerce Video: 3 Etailers Share Stories from the Trenches from Get Elastic
“Last week, Priscilla Lawrence, our Principal Marketing Manager with Adobe Scene7, joined forces with Dayna Bateman, Senior Strategic Analyst with Fry, Inc. to enlighten 150+ attendees on the benefits of employing ecommerce best practices. The webinar was entitled “Adobe Scene7 2009 Online Customer Experience –The Next Generation Survey Results & Best Practices”.”
—Adobe Scene7 Blog – MackTalk
