April 2009
15 posts
When It Comes to Social Networking Sites, Retailers Should Be Asking How -- Not When
More than 1 billion users participate in social networking online. Retailers should be leveraging these networks to boost their online profiles and increase revenue.
“In Europe, use of Facebook now takes up 4.1 percent of total Internet browsing time, up from 1.1 percent a year ago.”
—ComScore: Facebook is conquering Europe | The Social - CNET News
“The Ford campaign, which will have 100 social-media influencers upload their exploits with the car to the “Fiesta Movement” channel, includes no corresponding media buy. Ford is, in effect, using YouTube as the core of its marketing plan but not paying Google a penny for the privilege.”
—Why Free-Ride YouTube Is Finally Winning Ad Dollars - Advertising Age - Digital
“In February 2009, adults ages 35-49 had the largest representation on Twitter, with nearly 3 million unique visitors from this age group. This comprises nearly 42% of the site’s audience.”
—Twitter Posts Meteoric 1,382% YoY Growth - MarketingVOX
