November 2009
22 posts
Google in Japan: "A foreigner who learned some... →
“America’s first Twitter Christmas got under way in earnest on Friday.”
– Buying, Selling and Twittering All the Way - NYTimes.com
Europe Approves New Cookie Law - WSJ →
Brand tweets sends twitterers searching →
“Speaking for Google at the PubCon conference, Matt Cutts said page-load...”
– comScore Puts Page-Load Time Under Microscope - MarketingVOX
New Apps Disable Texting while Driving →
“Participants in the study looked at 52% of [web] ads that contained only text,...”
– Eyetracking: Why We Watch Some Web Ads and Not Others - TIME
Glyde
Glyde’s approach is to attract people using a slick, uncluttered Web site that cuts many steps out of the e-commerce process.
Using the site’s catalog of products, sellers indicate the item they want to offer and specify its condition. They do not have to upload a photo or type in a product description. The site suggests the market value; if the seller adjusts the price, they are told how many...
“Households in Kenya are willing to spend up to 50% of their income for...”
– Steve Song quoted in: Fascinating trends of mobile web and implications for web 2.0 for development
“This is the first case that I’m aware of in which a Facebook update has been...”
– Atty John Browning in His Facebook Status Now? ‘Charges Dropped’ in the NYT
Mobile Marketing Turns Some People On, Some People...
Demographically, consumers who like mobile marketing tend to be young men. They are cell phone-centered and more likely to use social media. On the other hand, those who don’t like mobile marketing tend to be slightly older women who are not as centered around their cell phone or use social media. (…)
Since June of 2008, the percentage of people who don’t like mobile marketing has...
MediaPost Publications Zong Extends Mobile Payment... →
Can the Snood Save Christmas? WSJ →
WatchThe only thing missing from the brilliant magical realism of the new Guinness: World ad from AMV BBDO London — is women.
Dear Guinness: I drink you too.
In October, Stores Showed Signs of a Rebound
Over all for the industry in October, apparel sales increased 3.4 percent compared with the period a year ago, luxury goods rose 6.5 percent, jewelry increased 7.2 percent, and department store sales declined 1.5 percent, according to SpendingPulse. E-commerce was the most robust sector, increasing 18.7 percent — the third consecutive month of double-digit growth — because of strong sales of...
“The Atlantic will report a 103 percent growth in digital revenue in 2009, and...”
– HuffPost Game Changers: Who Is The Ultimate Game Changer In Media?
Mastercard MacGyvers a Priceless iPhone App
Nice video interview at AdAge with MasterCard CMO Larry Flanagan this AM. MC had a ton of success with their ATM Hunter iPhone app (doubling total ATM location searches in the first month of the apps’ deployment) so they turned to existing content—their Priceless Picks channel—and converted that experience into an app.
I was especially interested to hear about this turnabout because MC...
