November 2008
37 posts
October 2008
39 posts
comscore tracking of distributed content
Distributed content, commonly referred to as widgets, gadgets or applications, is any content that is viewed by the end user on a Web page not owned by the content publisher. Distributed content often includes multimedia content, such as video, music, games or photos, but may also include news, information, and other updates. Some examples of content that could be included in comScore Extended...
Obama v. McCain Halloween Masks on sale at... →
The First Conference on Auctions,
Market... →
How This Downturn Stacks Up - Advertising Age -... →
Brand vs. Brand: Attack Ads on the Rise [AdAge] →
Apple to oppose anti-gay marriage ballot question... →
Hidden Secrets of the Amazon Shopping Cart |... →
Twellow :: Twitter Search Directory, Twitter... →
Barack Obama named AdAge's Marketer of the Year →
welcome to the establishment
Blogging has become so pervasive and influential that the lines between blogging and the mainstream media have disappeared.
—eMarketer
PopularMedia SocialNotes > Instantly Add Social... →
Opera study: only 4.13% of the web is... →
“My sense is that this Christmas is not going to be a successful one. The things...”
– Francesco Trapani, chief executive of the Bulgari Group, to the WSJ
Stella McCartney Winter 2008 Collection →
Nice integration of catwalk videos into the category browse stream.
Denny's Gets Into Music With Feed-a-Band Marketing... →
Denny’s, the family restaurant chain best known for its round-the-clock breakfast menu, is moving into musical branded entertainment. And for starters it’s simply feeding cash-strapped musicians on tour — offering them a month of free meals at any Denny’s. It’s also inviting some of them into its kitchens to be chefs for a day, with the best of their culinary...
Calculate what your household taxes will be under... →
Building Better Customer Service With the Google... →
“I gotta give [Obama] credit for covering all the bases. I also think this is an...”
– Xbox Live gamer Dragunov765 in MarketingVox on the placement of an Obama for America ad in the game Burnout Paradise
cabela's bargain cave
Super fresh RSS feed on crazy bargains.
niche it
Simple strategies still require due diligence. With MP: Creative, we started by performing extensive key word research. “Portland,” “Oregon,” “marketing” and “advertising” were among the most active key terms relevant to the business. We then purchased the domains portlandoregonmarketing.com and portlandoregonadvertising.com, and placed landing pages on both sites that were also keyword-rich. The...
Scribd: Publish to millions. Share with friends.... →
“I could see where gift card usage could drop 10 to 20 percent this year based on...”
– Britt Beemer, chairman and founder of America’s Group, to Reuters re the fear that the credit crisis could impact the sales of gift cards this holiday season
“I don’t know why, but [millennials] are eating oatmeal. It blows me away.”
– Darren Tristano, analyst at Technomic re Starbuck’s new hit: Oatmeal
Facebook-protest community is the fifth most... →
actualized anywheres & analogs
Yankee Group has identified a new breed of consumers that “prize connectivity at all times” to help tech and media brands better understand their buying habits. A survey of 4,000 consumers revealed five segments of “Anywhere Consumers,” from the most wireless-obsessed, “Actualized Anywheres,” to the least, “Analogs.”
At the top, “Actualized...
“The blind must have equal access if we are to be equal participants in society....”
– National Federation of the Blind President Marc Maurer in Internet Retailer
ClickHeat | Clicks heatmap →
ClickHeat | Clicks heatmap
Six Drivers of Brand Credibility
1. Trust 2. Authenticity 3. Transparency 4. Listening 5. Responsiveness 6. Affirmation
MarketingSherpa
Wishpot | Create and Share your Wishlist, Wedding... →
Facebook Traffic Up 50% Over Last Year; myYearbook...
Facebook’s market share is up 50% year-over-year, according to data released by Hitwise. myYearbook.com saw a 256% growth, propelling it into the third spot for most visited social network sites in the United States in August 2008. Still, they only had 1.65% of the total share. MySpace lost market share, 10% to be exact. But it still holds the number one spot at 67.54% of the market.
...
cause marketing quantified
The 2008 Cone Cause Evolution Study found that 79% of respondents said they would switch brands (provided price and quality were equal) to the one that is associated with a good cause. Cone, Boston, polled 1,100 adults polled online in August.
Eighty-five percent of respondents said they have a more positive image of a company when it supports a cause they care about. The same percentage said it...
