February 2012
14 posts
“The number of ™ and © marks that appear in a product’s description tends...”
– Twitter / @dcurtis
How Pinterest Changed Website Design Forever |... →
“If you have to connect inputs and outputs too directly, you’re going to quickly...”
– Damien Kulash of OK Go
“In a way, we have all become such sandwich board men, walking the cyber-streets...”
– The Death of the Cyberflâneur, Evgeny Morozov in the New York Times
Expect more iPads in the hands of store associates →
7 common social media mistakes (and how to fix... →
1. Fail to show respect for others
2. Use sanitized corporate-speak
3. Shout buy, buy, buy
4. Build a social media following around one campaign
5. Forget to incorporate your brand into your social media engagement
6. Employ a college student who knows Facebook
7. Lack of transparency
Who Gives A Tweet? Evaluating Microblog Content...
While microblog readers have a wide variety of reactions to the content they see, studies have tended to focus on extremes such as retweeting and unfollowing. To understand the broad continuum of reactions in-between, which are typically not shared publicly, we designed a website that collected the first large corpus of follower ratings on Twitter updates.
Using our dataset of over 43,000...
“The physical sales of my books are growing since my readers post them in P2P...”
– Author Paulo Coelho calling on readers to pirate books in the Guardian
January 2012
51 posts
“Facebook is like shouting into a crowd. Twitter is like speaking into a room.”
– Teen Focus Group Participant, Microsoft Research in Teens On Twitter: They’re Migrating Sometimes For Privacy
The rise of in-store mobile commerce
More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas:
38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making
24% of cell owners used their phone to look...
“Facts don’t spread. Emotions do spread.”
– Facebook brand experience manager Paul Adams in the New York Times
“Analysts at Citi say that operating margins at S&P500 companies are close to...”
– Margins reaching record levels - FT.com
“Ron Johnson, who oversaw Apple’s retail strategy before starting at Penney this...”
– J.C. Penney’s Chief, Ron Johnson, Announces Plans to Revamp Stores - NYTimes.com
Always On Women - Advertising Age Advertising and... →
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT.
WatchWith fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
“Site owners that incorporate Facebook Connect, Twitter sign in, etc. stand to...”
– Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site | TechCrunch
“Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase...”
– Adobe: Tablet users spend 54% more than smartphone shoppers - Direct Marketing News
Stat of the Day: 83% Want Brands to Support Causes... →
How Privacy Legislation Will Change The Ad... →
The ad network ecosystem will ultimately be forced the pull back the curtain of Oz to reveal to customers the machines and levers behind targeting technology. As illustrated in my paper, the predominant approaches are full targeting vesus opt out, but this is not enough choice. Segmentation strategies and targeting techniques used by ad tools are hidden within engines and will need to be surfaced...
Global Digital Communication: Texting, Social... →
Why Brands Like Puma and GE Are Flocking to... →
Why Google+ just became more important for... →
Google Algorithm Change History | SEOmoz →
Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways.
For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic. On this page we’ve listed the major algorithmic...
Zappos Suffers Security Breach; Customer Emails... →
“know what I wish @amazon? to tag which book buys are biz expenses and then...”
– @suttonhoo
How Businesses Are Using Pinterest →
Retailer engages in 160 live chats per week and... →
“The response to the REI Store Pickup services has surpassed all projections and...”
– Joan Broughton of REI, paraphrased in IBM Case Study: REI optimizes sales with cross-channel commerce solution
When Choice is Demotivating: Can One Desire Too... →
Sheena S. Iyengar, Columbia University
Mark R. Leppe, Stanford University
Up to 90% of purchases influenced by online...
Experian says the research illustrates how the different channels are converging. In-store, 10% of customers use their mobile to check the prices of goods elsewhere before buying.
Elsewhere on the web, 40% of customers use price comparison sites before purchasing electrical or white goods, 20% are seeking reviews of products, and 12% are using voucher code sites and collaborative buying sites...
How the Australian Open Is Acing Digital Media →
When to Sell Your Idea: Theory and Evidence from... →