January 2012
44 posts
“Ron Johnson, who oversaw Apple’s retail strategy before starting at Penney this...”
– J.C. Penney’s Chief, Ron Johnson, Announces Plans to Revamp Stores - NYTimes.com
Always On Women - Advertising Age Advertising and... →
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT.
WatchWith fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
“Site owners that incorporate Facebook Connect, Twitter sign in, etc. stand to...”
– Want More Stickiness? Users Logging In Through Social Networks Spend 50% More Time On Site | TechCrunch
“Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase...”
– Adobe: Tablet users spend 54% more than smartphone shoppers - Direct Marketing News
Stat of the Day: 83% Want Brands to Support Causes... →
How Privacy Legislation Will Change The Ad... →
The ad network ecosystem will ultimately be forced the pull back the curtain of Oz to reveal to customers the machines and levers behind targeting technology. As illustrated in my paper, the predominant approaches are full targeting vesus opt out, but this is not enough choice. Segmentation strategies and targeting techniques used by ad tools are hidden within engines and will need to be surfaced...
Global Digital Communication: Texting, Social... →
Why Brands Like Puma and GE Are Flocking to... →
Why Google+ just became more important for... →
Google Algorithm Change History | SEOmoz →
Each year, Google changes its search algorithm up to 500-600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways.
For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic. On this page we’ve listed the major algorithmic...
Zappos Suffers Security Breach; Customer Emails... →
“know what I wish @amazon? to tag which book buys are biz expenses and then...”
– @suttonhoo
How Businesses Are Using Pinterest →
Retailer engages in 160 live chats per week and... →
“The response to the REI Store Pickup services has surpassed all projections and...”
– Joan Broughton of REI, paraphrased in IBM Case Study: REI optimizes sales with cross-channel commerce solution
When Choice is Demotivating: Can One Desire Too... →
Sheena S. Iyengar, Columbia University
Mark R. Leppe, Stanford University
Up to 90% of purchases influenced by online...
Experian says the research illustrates how the different channels are converging. In-store, 10% of customers use their mobile to check the prices of goods elsewhere before buying.
Elsewhere on the web, 40% of customers use price comparison sites before purchasing electrical or white goods, 20% are seeking reviews of products, and 12% are using voucher code sites and collaborative buying sites...
How the Australian Open Is Acing Digital Media →
When to Sell Your Idea: Theory and Evidence from... →
Has Google broken the Internet? →
“It’s no surprise that consumers can persuade each other, but it is surprising...”
– Joe Torpey, Director, Digital Marketing for LG Electronics USA, Inc. cited in comScore research: comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness Usually Found in Professionally Produced TV Ads
Israel Says It Will Treat Online Credit Card Theft... →
In the wake of the online theft of at least 6,000 credit card numbers belonging to Israelis, Israel’s Deputy Foreign Minister Danny Ayalon said that “Israel has active capabilities for striking at those who are trying to harm it, and no agency or hacker will be immune from retaliatory action.”
The Rise Of Pinterest And The Shift From Search To... →
The Nielsen Company & Billboard’s 2011 Music... →
For the first time, digital music sales are larger than physical sales; accounting for 50.3% of all music purchases in 2011.
Digital track sales set a new record with 1.27 billion sales in 2011; an increase of 100 million sales (8.4%) over 2010.
Digital album sales exceeded 100 million for the first time with a new all-time high of 103.1 million sales (up from 86.3 million in 2010); an increase...
IBM Coremetrics Benchmark | Black Friday & Cyber... →
2011 marked a banner year on a number of fronts with mobile traffic growing by more than 200% and Thanksgiving turning out to be a huge shopping day for consumers as they responded to retailers’ early Black Friday promotions.
“When purchasing gifts this year, iOS users spent an average of $123, while...”
– iPad and iPhone Shoppers Drive 92% of Mobile Commerce | PadGadget
Seven Personality Traits of Top Salespeople
1. Modesty.
2. Conscientiousness.
3. Achievement Orientation.
4. Curiosity.
5. Lack of Gregariousness.
6. Lack of Discouragement.
7. Lack of Self-Consciousness.
Steve W. Martin, Harvard Business Review
“It seems to me that most of us in publishing have been far too quick to look to...”
– Dennis Loy Johnson, a former academic who is the proprietor of Melville House, in The Book Beyond the Book in the New York Times
December 2011
35 posts
“In October, Facebook reached more than half of the world’s global audience (55...”
– Social Networks Account for 20% of Time Spent Online - Tech Europe - WSJ
Online Holiday Sales up 15% Over 2010 →
“It was not unusual for our e-commerce clients to experience a 15%-20% drop in...”
– Jared Spool: 6 Epic Forces Battling Your Mega Menus
Volkswagen drives email open rates
The agency created 18 email designs pegged to the various models, each using a different style to evoke the image of each car. For example, the email touting the VW Beetle was brightly-colored and fun, while the one for the high-end Phaeton model was more sober and sophisticated.
The emails were intentionally designed to be too large to fit on a computer screen, which meant the reader had to...