June 2013
9 posts
Amazon has spent the past six years parlaying its users’ product browsing and purchase data into an advertising business that many consider having the potential to rival Google, Facebook and Yahoo for brands’ digital dollars. Amazon has kept the shades drawn on how ads contribute to the e-commerce company’s bottom line, but research firm eMarketer has a compiled a peek.
Recently, CARS staged the Big Idea Festival, which gave student teams free rein to develop the next generation of telematics interfaces.
More than 200 industry representatives looked at 70 ideas, ranging from practical to outrageous.
Among the ideas:
• Syncing two vehicle occupants’ iPods so that their musical tastes don’t clash on a road trip.
• Using 3-D imaging to make other vehicles appear to be elephants and zebras.
• Making driving a game in which drivers get social media bitcoins as rewards for good piloting.
• Turning the inside of the vehicle into 360 degrees of video screens.
• Using object recognition software to inform drivers if they left something in the vehicle.
May 2013
12 posts
Researchers at MIT are developing systems capable of negotiating with people to determine the best way to achieve their goals.
