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Dayna Bateman

I'm an ecommerce strategist. This is where I think about work.

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T R A C K S

In Internet Retailer

NYTimes on Online Accessibility

NYTimes on Interactive Catalogs

Archive

Nov
7th
Sat
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Nov
4th
Wed
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The only thing missing from the brilliant magical realism of the new Guinness: World ad from AMV BBDO London — is women.

Dear Guinness: I drink you too.

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In October, Stores Showed Signs of a Rebound

Over all for the industry in October, apparel sales increased 3.4 percent compared with the period a year ago, luxury goods rose 6.5 percent, jewelry increased 7.2 percent, and department store sales declined 1.5 percent, according to SpendingPulse. E-commerce was the most robust sector, increasing 18.7 percent — the third consecutive month of double-digit growth — because of strong sales of small, low-price goods.

— New York Times

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The Atlantic will report a 103 percent growth in digital revenue in 2009, and has seen a 12.3 percent increase in web orders for print subscriptions compared to a year ago.
Nov
2nd
Mon
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Mastercard MacGyvers a Priceless iPhone App

Nice video interview at AdAge with MasterCard CMO Larry Flanagan this AM. MC had a ton of success with their ATM Hunter iPhone app (doubling total ATM location searches in the first month of the apps’ deployment) so they turned to existing content—their Priceless Picks channel—and converted that experience into an app.

I was especially interested to hear about this turnabout because MC approached me about three years ago to provide content to Priceless Picks. It’s a social site where user generated content reigns (and is posted for free, right?), but they paid me a big chunk of change to post some photos I had originally posted at Flickr (which is where they found them) along with a story clip. I figured if they were paying for user generated content then they were in trouble, but I’m glad to see that I was wrong.

Mastercard’s re-appropriation of existing content is an excellent example of the MacGyver like nature of widgets, which I wrote about recently for Multi-Channel Merchant.

It appears Mastercard has taken the social site down entirely and are now only providing access to that content via the Priceless Picks App. Interesting decision; fascinating evolution.

Oct
31st
Sat
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Twitter is a cult classic in the making - not a blockbuster.
Oct
30th
Fri
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Oct
29th
Thu
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Oct
28th
Wed
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What makes Twitter work differently than Facebook has to do with the ways in which people can navigate status and power, follow people who don’t follow them, at-reply strangers and begin conversations that are fundamentally about two individuals owning their outreach as part of who they are. It’s not about entering another’s more private sphere (e.g., their Facebook profile). It’s about speaking in public with a targeted audience explicitly stated.
Oct
27th
Tue
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Using a mobile makes you a disabled user.
Oct
26th
Mon
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Oct
24th
Sat
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The need to endow U.S. networks, software, and even hardware with a digital immune system — one that is openly described and freely discussed — is one of the most important lessons to be learned from the open-source community, and it could help hardware engineers make their products more secure.
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Oct
23rd
Fri
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Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry.