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H&M Thinks Being “Inspired By” Artwork Is Different From “Copying It Exactly” via The Consumerist
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT.
With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
The ad network ecosystem will ultimately be forced the pull back the curtain of Oz to reveal to customers the machines and levers behind targeting technology. As illustrated in my paper, the predominant approaches are full targeting vesus opt out, but this is not enough choice. Segmentation strategies and targeting techniques used by ad tools are hidden within engines and will need to be surfaced to customers so that they may verify, modify, and importantly play with them.
Let’s say a person has 100 contacts that are weak tie friends, and 10 that are strong tie friends. Suppose the chance that you’ll share something is very high for strong tie friends, say 50%, but the weak tie friends tend to share less interesting stuff, so the likelihood of sharing is only 15%. Therefore the amount of information spread due to strong and weak ties would be 100*0.15 = 15, and 10*0.50 = 5 respectively, so in total, people would end up sharing more from their weak tie friends.