Jan
27th
Fri
27th
I'm a research driven ecommerce strategist & tactician. This is where I think about work.
Find me on
linked in or dopplr or tweet me to say hey or contact me via my google profile
Things I've said & written:
Trust: The Secret Sauce In Social Commerce
Ecommerce & the Social Web: Why it matters. What you can do.
What are you doing unto others? The importance of reciprocity on the social web.
Good Search Abandonment: Delivering Content without Clicks to the Cross-channel Customer
The ways and means of widgets
Email is dead. Long live Email.
Internet Retailer
NYTimes on Online Accessibility
NYTimes on Interactive Catalogs
Harnessing Customer Influence & Emerging Interests (In a Hurry & On the Cheap)
The Big So What: The Apple iPad Enters Our Lives
Jan
26th
Thu
26th
H&M Thinks Being “Inspired By” Artwork Is Different From “Copying It Exactly” via The Consumerist
Ron Johnson, who oversaw Apple’s retail strategy before starting at Penney this fall, said on Wednesday that his first steps as chief executive would be to get rid of the nonstop promotions at the store and move to three kinds of prices (everyday, monthly specials and clearance).
Jan
25th
Wed
25th
Always On Women - Advertising Age Advertising and Marketing News White Papers
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT.
Jan
22nd
Sun
22nd
With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Site owners that incorporate Facebook Connect, Twitter sign in, etc. stand to benefit: Users spend 50 percent more time on sites when they’re logging in through social networks – that’s four more minutes with a social login than with a standard login. Gigya’s data considered the Web, mobile web, and apps.
Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.
How Privacy Legislation Will Change The Ad Network/Exchange Paradigm -- Pulling Back The Curtain Of Oz | Forrester Blogs
The ad network ecosystem will ultimately be forced the pull back the curtain of Oz to reveal to customers the machines and levers behind targeting technology. As illustrated in my paper, the predominant approaches are full targeting vesus opt out, but this is not enough choice. Segmentation strategies and targeting techniques used by ad tools are hidden within engines and will need to be surfaced to customers so that they may verify, modify, and importantly play with them.
Jan
17th
Tue
17th
“If Amazon were a country for active users, it would be 2X the size of Canada”
Let’s say a person has 100 contacts that are weak tie friends, and 10 that are strong tie friends. Suppose the chance that you’ll share something is very high for strong tie friends, say 50%, but the weak tie friends tend to share less interesting stuff, so the likelihood of sharing is only 15%. Therefore the amount of information spread due to strong and weak ties would be 100*0.15 = 15, and 10*0.50 = 5 respectively, so in total, people would end up sharing more from their weak tie friends.
