I'm a research driven ecommerce strategist & UX professional. This is where I think about work.
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Things I've said & written:
Trust: The Secret Sauce In Social Commerce
Ecommerce & the Social Web: Why it matters. What you can do.
What are you doing unto others? The importance of reciprocity on the social web.
Good Search Abandonment: Delivering Content without Clicks to the Cross-channel Customer
The ways and means of widgets
Email is dead. Long live Email.
NYTimes on Online Accessibility
NYTimes on Interactive Catalogs
Harnessing Customer Influence & Emerging Interests (In a Hurry & On the Cheap)
The Big So What: The Apple iPad Enters Our Lives
Columbia Business School identifies five types of showrooming shoppers based on the survey results:
“Exploiters” research products in stores but ultimately buy online after finding deals like free shipping. They comprise 6.1% of the survey respondents.
“Savvys” use their mobile devices in more ways than every other type of mobile shopper, including to compare prices, scan bar codes and pay from their smartphones at checkout. They comprise 12.6% of the survey respondents.
“Price-sensitives” respond to deals in stores that persuade them to buy, for instance, a mobile coupon for an extended warranty or loyalty points with a purchase. They comprise 19.4% of the survey respondents.
“Experience seekers” go to stores specifically for a retail event like a sale or celebrity appearance and tend to purchase from their mobile devices only if buying in the store is inconvenient. They comprise 31.7% of the survey respondents.
“Traditionalists” prefer to shop in stores more than online and use their devices in stores mostly to text or call a friend or family member for advice on what they’re buying. They comprise 30.2% of the survey respondents.